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人工队再加一分?靠AI打广告肯德基赢麻了

源泉 2025-03-12
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梁玟玟 自由撰稿人 关注
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案例评分: 10 分 / 共1人评分

为了证明肯德基的炸鸡能征服更多的味蕾,加拿大肯德基又开始搞事情了。


加拿大肯德基利用AI来分析网上最受好评的炸鸡食谱,并通过还原做法,并与肯德基的炸鸡来进行对比,以此证明即便是最先进的AI也无法战胜KFC。


在制作完成后,肯德基举办了一场盲测试吃,来看看那种炸鸡最终可以称霸。



为了捕捉最终的胜利时刻,肯德基与 Courage Inc. 机构合作,制作了一段 90 秒的视频,记录了现场反应。该活动涵盖数字户外 (DOOH)、在线视频 (OLV) 和社交媒体。


KFC1.jpg


更进一步的是,肯德基将于 3 月 19 日在多伦多肯德基门店邀请公众在现场品尝挑战中测试人工智能菜谱。


Courage Inc 联合首席创意官兼创始人 Dhaval Bhatt 表示:“我喜欢他的想法,因为他不只是为了用 AI 做点什么而使用 AI。他用它来表达一个更大的观点,这不仅会吸引很多人,而且还能以非常相关和引人入胜的方式实现推动肯德基口味和质量得分的商业目标。”


肯德基加拿大公司品牌与传播部高级营销经理 Jordan Sequeira 表示:“我们知道信誉不是靠索取的,而是靠努力争取的。这一创意让我们能够优先考虑与粉丝进行有意义、细致的互动,让他们成为我们品牌和故事的核心部分——从已经上线的食谱到测试人工智能所能提供的最佳产品,他们都是这一创意不可或缺的一部分。”

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2025-03-12

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