热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

乌苏啤酒:“夺命”警告

FF佛海佛瑞 2024-09-10
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 10 分 / 共11人评分

夺命预警 ⚠️ 乌苏劲大!啤酒味浓!


电梯.png


FRED & FARID上海为具有“夺命大乌苏”之名的超级网红啤酒品牌乌苏推出新的传播方向“就是硬核”,来继续强化乌苏啤酒劲大的独特口感与硬核的品牌气质。


gif-36.gif


同时,我们决定利用乌苏本身“劲大需谨慎饮用”的特性,结合酒类品牌中需要公示的“警告信息”,以更直接、强劲的方式,让大众生动的感受乌苏“劲大很要命”的“硬”实力,重现“夺命大乌苏”的热度。


于是,这个关于“合法夺命”的“劲大”警告,硬核来袭。



“严厉警告”!这是来自乌苏啤酒的“夺命”call




用独属于乌苏的说话态度,打造三支“警告”影片。通过夸张、戏剧化的表现形式,向大众发出饮用前的“严厉警告”!无论是在烧烤摊、家里聚会时,还是前往便利店购买的途中,每当有人试图饮用乌苏,就会触发“警告”,警告人们饮用乌苏需谨慎。



乌苏“夺命”警告 - 烧烤篇



乌苏“夺命”警告 - 电梯篇



乌苏“夺命”警告 - 便利店篇


除此之外,我们在户外也铺陈了大量“裂墙”广告,以警告牌的形式,直白地传达乌苏啤酒的劲大特性。



[ ⚠️乌苏广告牌⚠️ ]




pasted-movie-54.png



本次项目由FRED & FARID上海全程主导,从策略、创意到执行,我们的团队把控了影片、主视觉以及平面的完成。


最后,再来一套「严厉警告」!

乌苏啤酒,劲大味浓,请小心谨慎服用!



⚠️严厉警告⚠️ ]



徐家汇2(social) 3-59.jpg




打个分吧
确定
相关信息

创意代理

FF佛海佛瑞

所属行业

快消品

形式类别

整合营销

所在地区

中国大陆

时间

2024-09-10
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接