热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

宜家超精简广告:东西坏了没关系,都很便宜

Jimmie 2024-03-27
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 8.4 分 / 共21人评分

这个由Ingo Hamburg代理机构制作的宣传活动展示了各种宜家产品在动物毁坏后的破损情况。

 

一只猫舔着一个摔碎的Färgrik杯子里的咖啡

 

一只猫嗅着一个摔碎的花盆

 

一只小狗坐在沙发上,脚边放着一只撕破了的Kärleksgräs靠垫

 

一只斑点狗在一个摔碎的Stilren花瓶周围嗅来嗅去

 

猫和狗往往有破坏家具和其他家庭物品的倾向。一项可爱的宜家(Ikea)宣传活动向消费者保证,它的产品价格实惠,他们不必为宠物毁坏的任何东西而感到压力。

 

在每种情况下,广告展示了产品的低价,并向观众保证:“别担心,你负担得起。”

 

这个宣传活动的目标是提高人们对选择宜家就是选择实惠的认识。该品牌将通过其热销的低预算产品的销售来衡量成功程度。

 

Ingo国际创意总监Fernando Montero和Nicolás López表示:“打破最重要的营销原则之一,不展示产品的最佳状态,是客户决定要接受的挑战,因为他们认为这个想法通过一种相当新鲜的视角传达了产品的实惠性。”

 

这个概念的灵感来自于不断增长的宠物护理行业,该行业在宣传活动发布的阿拉伯联合酋长国价值300亿美元。

 

宜家还将于本周推出自己的宠物家居产品系列。这一努力将通过印刷品、户外和社交渠道展开。

 

这项工作是去年由Ingo Hamburg和David Madrid为宜家创作的同样甜美和幽默的“Proudly Second Best自豪地成为第二名”宣传活动的后续作品。在那些广告中,产品也排在第二位,例如婴儿床空空如也,而孩子们则与父母共度时光。该系列在戛纳电影节上赢得了电影、印刷和户外广告狮奖。

 

Montero和López补充道:“宜家是一个关心家庭的品牌,对家中发生的事情保有热情和兴趣。这两个宣传活动有一个共同点:非常精简的执行。”



*文章视频来自宜家

如有侵权请联系我们删除

打个分吧
确定
相关信息

产品名称

宜家家居

所属行业

家居、家电

形式类别

短视频

所在地区

其他地区

时间

2024-03-27

热门评论

本站(PC网站、手机网站、APP等)部分文字和图片来源于网络 如侵犯到您的权益,请及时告知,本站将及时处理或撤换

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接