热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

电通创意发布《中国声誉公关指南》

电通创意 DENTSU CREATIVE 2025-03-06
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10

进入2025年,全球经济与地缘环境依旧跌宕起伏,中国市场的传播环境与文化内化传递的差异性呈现愈加独特的发展态势。

在此背景下,品牌如何度中国之势,借国潮之力,推动商业价值与社会影响力?



电通创意公关咨询团队推出《中国声誉公关指南》,剖析当下政策、经济、舆论、媒体、及人群和消费趋势,合中国权威机构和媒体及组织、文化IP与引领者之力,为全球和中国品牌定制契合本土化的PR解决方案。

作为推动品牌与社会共同进步的积极力量,电通创意公关咨询团队持续塑造品牌公关价值,并将公关势头转化为品牌增长潜力,提升品牌市场声誉,实现品牌的可持续发展。

TREND 1

多极并存

多极共声,铸就品牌信任联盟。分工明晰,实现与消费者双向奔赴。


TREND 2

可续未来

环保理念虽持续更迭,追求绿色未来却从未停歇。


TREND 3

国货潮涌

年轻消费者祛魅西方,国风热潮正流行。


TREND 4

流量加持

流量为王,强强至上,共创品牌“1+1 >2”的流量增长。


TREND 5

内容新生

播客新时代,社交媒体引擎化,AI点亮创意火花,内容营销迎来新纪元。


TREND 6

舆论漩涡

集体情绪,粉丝裹挟——企业舆情危机,风险系数激增。




电通创意公关咨询团队(暨电通公关)承袭日本电通公关本部60年经验及自2010年起在中国市场的资源积累,在快消、科技、汽车、出海、B2B等多领域联结品牌与多元传播生态,打造了众多优质公关案例,并于2021年至2024年连续入围并获得Campaign AOY大中华区年度活动营销与公关代理商大奖。

电通创意公关咨询创新构建了3D声誉管理系统,通过沟通和数据驱动的对话来管理危机,让企业可以依此调整运营、品牌和产品以满足目标,同时,透过智库的独家政策趋势洞察,引入行业专家、媒体专家和意见领袖,进行全面的企业研究,为企业提供最值得信赖的声誉管理咨询。

基于实际客户服务经验,电通创意公关咨询总结出CSR商业化生态圈模型,借助独家资源,联结利益相关方,使CSR也能为企业带来商业价值。电通创意公关咨询创新并不断优化独家品牌激活流程的同时,从内容出发唤醒用户情怀,依据不同平台优势与算法,全方位筛选渠道和达人,精准触达目标用户以保证更优投入产出比。通过共同创造的力量,电通创意公关咨询推动可被广泛接受的价值观,支持企业将其商业价值观和社会价值观结合起来,从而实现可持续发展。



电通创意公关咨询总经理王金玉(Echo Wang)分享:“以目标为导向的洞察力和战略,使我们能够创造有意义的社会话题,同时放大不同社群消费者的声音。与传统的公关营销机构不同,电通创意公关咨询团队的公关策划整合了创意品牌故事,并将线上与线下的体验联系起来,提供长期的品牌影响力,而不是一次性的传播。同时,我们始终致力于为客户打造贴合本土的特色方案,在行业深耕中形成独特影响力。我们期望能将这些优势传承与创新,与合作伙伴携手共进,帮助品牌实现长远稳健的发展。”

希望了解《中国声誉公关指南》,为企业保驾护航,请联系电通创意公关咨询团队。

DentsuCreativeChina@dentsu.com


-ENDS-


关联公司: 暂无
标签: 电通创意 DENTSU CREATIVE 创意趋势 声誉管理 PR
这文章很赞
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

相关推荐