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数说故事 | 长红12年,甄嬛传社媒热梗&营销盘点

数说故事 2024-08-09
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会员简介:很少能有一部剧,像甄嬛传这样长红12年,而这样的生命力,与网络息息相关。数说故事旗下数说聚合数据显示,2022年至今,《甄嬛传》在主流社媒平台上的声量已超1700万+,互动量超27亿+,其中微博对应话题的阅读量就超过了203亿,抖音相关话题页下显示播放量达663亿,这显然已经超出一部寻常电视剧的热度,成为一部现象级的大爆剧了。 《甄嬛传》之所以能成为一部大爆剧,是因为它的每处细节都十分考究,值得网友们一帧一帧的品鉴解析。为此还衍生出了一类人:甄学家,他们专门研究甄嬛传并将它与当下潮流结合——从线上表情包“甄嬛传是我的职场嘴替系列”到融入当下流行的人格测试再到线下上海万圣节的cosplay。可以说甄嬛传能够在12年间都长盛不衰、流量不断,离不开甄学家们的讨论、创新、融合。 源源不断的新梗为甄嬛传带来巨大流量,部分品牌方抓住了《甄嬛传》的流量,接住了这泼天的富贵。“元老”东阿阿胶在12年后又凭借一支的广告片,使“东阿阿胶”关键词的讨论热度同比增长470%。雀巢联名《甄嬛传》推出联名周边,收获总互动量达110万+,借势把雀巢的“甄茶甄奶甄咖啡”打出名堂。 《甄嬛传》以其深奥的台词和适配生活、职场的情景成为达人们的创
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标签: 甄嬛传 社媒营销 品牌联名 数据分析 品牌营销 UGC
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