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​2024年,品牌营销如何正确“发疯”

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梁玟玟 自由撰稿人 关注
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会员简介:“发疯文学”代表了一个时代的心理状态,品牌营销在这样的时代,也面临着新的环境。从文学到社交媒体,这种文化现象证明了一点:真实、幽默、共鸣是沟通的核心。 品牌通过展现真实的一面、适时地发疯、与粉丝共创,不仅容易获得市场的关注,还能赢得消费者的心。这是一个全新的营销时代,品牌不再是冷冰冰的销售机器,而是应该成为消费者情感世界的一部分。
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标签: 内容营销 借势营销
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