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泡泡玛特营收突破130亿

源泉 2025-03-27
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梁玟玟 自由撰稿人 关注
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3月26日,泡泡玛特国际集团发布2024全年财报。财报显示,2024年,该公司实现营收130.4亿元,同比增长106.9%,经调整净利润34.0亿元,同比增长185.9%。


或受此影响,泡泡玛特一度涨超11%,截至收盘,报涨10.87%,报140.700港元每股,自去年8月份以来,泡泡玛特累计涨幅超过250%。


cb67d8956186fc34072e3b76f18e0b35.jpg


2024年,泡泡玛特的业绩亮点主要为海外市场的快速拓展。财报显示,2024年泡泡玛特在内地营收为79.7亿元,同比增长52.3%;海外及港澳台业务营收50.7亿元,同比增长375.2%,收入占比达38.9%。其中,东南亚市场营收24.0亿元,在海外及港澳台收入中占比47.4%,同比增长619.1%,是四大海外及港澳台区域中收入占比最高以及业务增速最快的区域。


能够向市场交出如此优秀的答卷的背后是泡泡玛特的核心竞争力IP运营,2024年,旗舰IP“Labubu”引领的THE MONSTERS系列收入飙升至30.41亿元,同比增长726.6%;MOLLY、SKULLPANDA等经典IP收入均超10亿元,新锐IP“CRYBABY”更以1537.2%的增速成为黑马。

更需要注意的是泡泡玛特的渠道方面,泡泡玛特通过“线下体验+线上触达”双轮驱动增长。中国内地新增38家门店至401家,机器人商店达2300间;线上渠道中,抖音平台收入增长112.2%,海外电商表现更为强劲——官网收入增长1246.2%,TikTok平台收入暴涨5779.8%。

*来源:界面新闻

关联公司: 暂无
标签: 泡泡玛特 财报
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