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抖音:「城市奔赴计划·山海国色季」,共赴一场春日花事

THINKPARK思库传播 2025-04-17
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案例评分: 0.0 分 / 共0人评分

上饶自古以来便是诗意栖居之地。

半城是青山绿水:三清山、梯田、信江等构成“立体花廊”,四季有花可赏;半城是流传千年的诗篇:朱熹、辛弃疾等诗词大家在此隐居创作。

"半城山水半城诗",千年来文人寻春之地的上饶,在2025年的春天迎来了一场穿越时空的对话。



抖音生活服务发起的「城市奔赴计划·山海国色季」全国系列活动,选择上饶作为首发站,以共赴一场春日花事”为主题,在上饶这座千年古城打造了一场融合山水诗意的沉浸式体验。

当朱熹笔下的信江春色遇上移动时代的打卡文化,这场"山海国色季"不仅让传统村落焕发新生,更展示了文化传承的现代化表达。



用一本「追花手札」

记取满城春


千年前的古人如何迎接春天?

他们在桃花林间饮酒赋诗,在青山翠谷中踏青游春,在湖边泛舟赏花……我们从古人日常生活中获取灵感,将葛仙村打造成一个可互动、可参与的世外桃源。


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从村长手中接过打卡手册「追花手札」后,鳌山灯集、亲水平台、众妙阁三大核心点位已经妆点完毕,静待游客们乘兴而至。




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鳌山灯集抽一枚桃花签,愿春日桃运连连、福气满满;

亲水平台的「花事定格」,拍下山色好风光,望美好回忆永不褪色;

众妙阁的「祈福驿站」,书写新年祈愿,为开启新岁带来好运加持。


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微风拂面,步履不停。游客们以打卡互动获得香挂、扭扭花、古风扇子等小礼品,将古人赏春方式和物件以文化元素融入动线之中,自然感受葛仙村的古意魅力。



与十二花神偶遇

同游觅春痕


桃花神端握花枝酒壶,相邀游客来一局飞花令;

杏花神手执团扇,发侧步摇轻晃,更衬得唐妆雍容。

还有芍药花神、银杏花神、水仙花神……浩浩汤汤的花神们穿行在古村小巷,一个转弯,春意和笑意就会和游客们撞个满怀。





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水色氤氲,雾气弥散,碧波之上的景色同样迷人。

近处是花神游船,中景是楼宇高阁,远眺是山林环抱,共同在葛仙村「太虚幻境」里构成了一副巨大的春日山水图。


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月临葛仙

起舞迎花事


夜幕逐渐浓郁,而主舞台区春光不减丝毫。


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花神走秀不再是简单的服装展示,每位花神出场或是向观众抛洒桂花香囊、或是投掷芍药花信物、或是吟诵咏梅诗句、或是分发点心邀请品尝。





荷叶田田,绿意盈满舞台之上。《花开时节》的演员们手持荷花灯饰秉烛夜游,送来暗香。





融入火壶技艺的《穹灵之焰》,舞者以火为墨,在夜空下绘制出一幅动人心魄的光影图腾。




山水依旧,诗意常新。传统文化与当代生活并不割裂,他们之间只缺一个恰当的翻译。

以视频、图像和体验为媒,抖音「城市奔赴计划·山海国色季」希望让各地千年前的春日雅事穿越时空,成为今人可感可参与的鲜活体验。


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所属行业

互联网

形式类别

装置/陈列

所在地区

中国大陆

时间

2025-04-17
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

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