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印度小米愚人节广告,公开“叫板”苹果

永刚 2025-04-01
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案例评分: 8.0 分 / 共1人评分

近日,小米在印度《经济时报》头版刊登了一则指向性相当明显的愚人节广告:


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“人们相信 iPhone 16 Pro Max 的相机 > xiaomi 15 Ultra 的相机”

祝你愚人节快乐。

不过你要是真信了,那可就天天都是愚人节咯。


千万别觉得这只是一个简单的愚人节广告。2月底,xiaomi 15 Ultra 在印度市场正式发布,为了推广这款手机的拍照性能,小米印度曾在官方账号上发布过多组与 iPhone16 Pro Max 的拍照效果对比图。


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相比于平时常见的用“其他品牌”来隐晦指代竞争者,或借测评博主之口对比拍照性能,小米在印度的这波操作可以说相当直接了。


这不是小米第一次在印度“硬刚”苹果。去年,在苹果为 ipad Pro 拍摄的广告片《Crush》引发争议时,小米就迅速用一支元素十分相似的广告“暗嘲”苹果,并顺势宣传了一波自己即将推出的新产品。



今年2月,小米在印度市场发布 xiaomi Pad 7 时, 也曾用一张平面广告改造了苹果的经典slogan「Think Different」。


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如此看来,小米这次“叫板”苹果的愚人节广告绝非“一时兴起”。那么对于小米在印度市场频繁“对标”苹果的营销行为,你怎么看?

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时间

2025-04-01

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