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海底捞「捞派十佳」招聘会--有点卷,有点癫

IDEAinside 艾迪因赛 2025-03-17
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梁玟玟 自由撰稿人 关注
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案例评分: 8.0 分 / 共1人评分

作为火锅行业服务内卷大户的海底捞,把选品也卷出了新高度--别人过生日开生日会,海底捞先开了一场招聘会!


3.20周年庆在即,海底捞发布了一条旗下“捞派十佳”产品的短片,用食材招聘的方式,呈现了其对食材的高品质标准。


 


 

当食材也需要招聘?

--卷!太卷了!


高级人才都要进大厂,精英食材也都怀着一颗进美食界大厂的心!


滑牛肉、虾滑、鸭血、海带苗、羔羊排、小酥肉…为了能拿到食材界大厂—“海底捞“的offer,都在面试现场拼尽了全力,卷得飞起:


开场,眼光奇高的面试官就小试“牛”刀,哪怕是健硕有料的黄牛先生,在“高品质”标准下,也难以“全身而退”,只留下了最精华的部位。

 

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下一位应聘者虾滑,万中选一的天赋型选手,高调登场张力十足,还凭借超大的“颗粒度”,对齐了高品质需求,顺利入选!


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接下来登场的新生代应聘者鸭鸭,活力满满,潜力无限。面对这样的职场新锐,面试官也坚持“只抽中段血”的原则,为“捞派十佳”贡献了“年轻血液”。


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8秒就熟的e人海带苗,在面试中一展舞姿,尽现妖娆,却最终凭借福建户口入选,原来,面试官也有自己的一套“原产地”筛选心得!

 

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面对一众小鲜肉,面试官选中了英语流利的“海归”代表,来自新西兰的Mike,彰显了top大厂吸纳全球(食)精英(材)的国际化视野。

 

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最后一位应聘者,迎来顶流偶像,但面试官没有被夺目的外表迷惑,而是从对方非同凡响的谈吐中,看出了“食”力,盖上pass章!

 

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美食大厂职位激烈,剩下的四席,面试官-Mr. 锅将选择权,交给了屏幕面前的大众评审团,并发出了来海底捞31周年共赏十佳大会的邀请。

 

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透传“好食材,高品质”

海底捞「捞派十佳」,有趣,更有「食」力


一场搞笑的招聘,只是短片的创意形式,但海底捞对食材的严选,却贯彻在日常的每一天里。借助十佳招聘大会,海底捞不仅让大众对「捞派十佳」明星产品产生了强记忆点,也对海底捞“好食材,高品质”产生了心智认知。

用内卷的服务,将快乐带给每一位顾客,用严苛的标准,让品质成为捞友们共同的信念。海底捞,不仅要让顾客的心情开花,更想让食客们的味蕾开花。

31周年,海底捞陪亿万用户们打捞快乐,提升了“吃火锅”的快乐天花板,也将持续坚持品质,把好食材的标准,越拉越高!

 

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相关信息

产品名称

海底捞

所属行业

互联网

形式类别

影视

所在地区

中国大陆

时间

2025-03-17
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

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