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联合利华广告牌,看到了广告真正的意义

源泉 2025-03-13
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梁玟玟 自由撰稿人 关注
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案例评分: 9.3 分 / 共3人评分

联合利华的“泥土是好的”活动在土耳其启动了一项新的“户外”计划,旨在鼓励孩子们花更多时间在户外玩耍。


爱德曼发起的活动强调了户外游戏的好处,例如增强适应力和探索屏幕之外的世界。


伊斯坦布尔各地已设立了三个互动装置,将传统的广告空间改造成游乐区。



通过将日常城市区域变成活动场所,联合利华希望提醒家庭户外运动的重要性,并鼓励孩子们重新发现活动的乐趣。


Dirt Is Good 首席品牌官 Tati Lindenberg 表示:“在 Dirt Is Good,我们始终相信户外游戏和运动的力量,它能让人们梦想、敢于尝试、学习和成长。但如今,快速的城市化和科技的普及让孩子和父母花在室内屏幕上的时间比在户外弄脏的时间更多。通过我们在伊斯坦布尔开展的‘户外’活动,我们正在重新构想开放空间,将欢乐带回户外,并提醒家庭,每一个混乱的时刻都值得拥抱。”

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2025-03-13

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