热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

京东超市CNY营销: give you“5”

新脑子 2025-03-05
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 7.5 分 / 共4人评分

京东超市2025年货节主推零食广场:5折利益点。就是这么直接、简单、干脆的需求,那就打直球!


我们将零食广场利益点“5”折的“5”作为此次创意的核心概念,巧妙地融入新年场景赋予好运的寓意,实现视觉与情感的双重触达。毕竟新年好运在召唤,谁能逃得过这样的吸引?


一支悬疑感拉满的预告,开启此次幸运


新年欢聚give you“5”,一起接好运


新年欢聚与零食更配哦

主kv.jpg

1741157366413118.jpg 1741157366698662.jpg 1741157366412502.jpg

1741157367312130.jpg 1741157367721695.jpg 1741157367148526.jpg


将追星逻辑与电竞明星选手的粉丝效应相关联,来一场线上与线下联动的粉丝打投,最大化地用粉丝圈层的影响力辐射更多泛电竞用户群体的关注。


12小时内迅速解锁5城大屏


祝福满满的新年周边

1741157645314741.jpg


随着电竞的热度不断攀升,电竞明星选手的影响力也有目共赌,这既是一场品牌与电竞粉丝之间的新年联动狂欢,更是一次品牌与年轻用户的有效沟通尝试。在用户群体越来越细分的当下,不断挖掘、占领新的目标群体心智,成为品牌接下来营销的另一处高地。


最终结果汇报:项目上线后全网累计曝光3.8亿+、视频播放量2000w+、全网话题讨论量30w+,并两次登上微博热搜。

最后的最后,必须要来感谢一波:感谢我们最爱的客户大大的大力支持、导演团队及摄影老师们的给力配合,才让这次创意完美落地~


2025年,让我们一起接住好运吧!

打个分吧
确定
相关信息

全案服务

新脑子

所属行业

互联网

形式类别

整合营销

所在地区

中国大陆

时间

2025-03-05
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接