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2024戛纳创意节创意商业转型狮全场大奖:比新的更“心”的

源泉 2024-06-21
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梁玟玟 自由撰稿人 关注
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案例评分: 9.0 分 / 共13人评分

去年六月,一家独特的 Pop-Up商店出现在德国汉堡市中心热闹的 Rindermarkthalle St Pauli 市场,邀请过往行人“进来发现未来”。


这家商店不销售产品,而是销售更有趣的东西:一个想法。具体来说,就是新的并不一定意味着更好。通过选择购买翻新产品(如飞利浦翻新版),消费者可以通过高品质产品减少对环境的影响,而且在许多情况下还可以省钱。对于飞利浦翻新版,它们也同样提供两年飞利浦保修。


作为其可持续和负责任地开展业务的承诺的一部分,飞利浦专注于使用更少原材料和产生更少废物的循环商业模式。


飞利浦 Refurb Editions 就是一个很好的例子,它提高了人们对翻新和再利用的认识,使商业退货物品尽可能长时间地保持其有用性。飞利浦汉堡 Pop-Up Store 推出的“比新品更好”活动旨在提高人们对其好处的认识。2022 年,超过 39,000 件翻新的飞利浦产品找到了新主人,飞利浦减少了 139 吨电子垃圾。同年,该公司 实现了18% 的收入来自循环利用。

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相关信息

品牌

飞利浦

所属行业

家居、家电

形式类别

影视

所在地区

欧洲

时间

2024-06-21

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