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短剧成了新晋香饽饽,如何紧抓“流量密码”分一杯羹?

阿海德 Ahead 2024-06-05
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梁玟玟 自由撰稿人 关注
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案例评分: 8.2 分 / 共63人评分

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打开抖音,大数据暗中分析用户潜在喜好标签,各种“霸总”、“逆袭”、“打脸”等短剧推送不断;品牌暗戳戳发力,在剧情中巧妙植入产品卖点,评论区不显反感,而是 “金主爸爸多赞助”、“多多恰饭我们爱看”等一众好评。


当前,短剧赛道成为流量平台又一热门攻占点,如何紧紧抓住这个“流量密码”,让品牌营销在新赛道玩出圈?阿海德采用「双核整合营销」战略,敢于进攻短剧领域并初见成效。


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阿海德联合千万级达人@姜了了 以全剧定制的形式,为沃尔玛精心打造了《假戏真做》系列短剧,针对春日出游的痛点,紧跟抖音短剧热潮,聚焦4大春游场景,打造当火反转爱情短剧。目前更新的前3集总播放量达2500W+,总互动量达69W+,首发即荣登两大榜单,新榜抖音短剧创作者影响力榜TOP10、抖音短剧最新榜TOP5


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以流量为导向,贴合热门的兴趣内容,短剧《假戏真做》在快节奏的故事情节中埋入多个爽点,挖掘公司露营、闺蜜聚会、户外、露营四大春游季痛点场景,巧妙地将沃尔玛的产品和卖点融入剧情,让用户一边种草一边爽,成功吸引了大批用户观看转发,为沃尔玛带来强势曝光。


在内容软植入上,阿海德单集预埋30-50s内容,在视频1/3处植入品牌;发布时带上品牌tag#春日自由说走就走,每集置顶评论+落地页跳转电商,实现精准导流,形成销售闭环。


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“做好短剧,做爆短剧,就找阿海德。”阿海德依托于丰富的达人资源和专业的创意内容团队,在短剧赛道为客户提供量身定制的解决方案,以更少的花费打造出更强势能!



—————我们是阿海德铁军团队—————


-阿海德公司介绍-

阿海德Ahead是悦普集团旗下投资独立子公司,以「品牌战略+流量营销」为核心的新型双核整合营销机构,首推「保ROI合作模式」,以助力品牌声量与销量增长为目标,提供品牌定位、策略创意、节点营销、内容媒介等一站式整合营销解决方案,针对战略客户以及战略项目提供ROI指标定制服务,为ROI提供保障。阿海德Ahead,一家敢保ROI的双核整合营销公司。合作&咨询欢迎电联Selena:13719084486


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-阿海德专业团队-

阿海德团队拥有非常丰富且经过沉淀的新营销增长实战经验,擅长为国内外头部客户及垂域头部品牌打响市场争夺战;长期深耕及服务母婴孕产、美妆个护、快消日化、3C家电、汽车、互联网平台等行业,精准把握流量趋势与洞察目标人群,把握不同平台新趋势打造新玩法,助力品牌实现声量与销量双增长。


-阿海德联合创始人-

阿海德联合创始人、董事总经理Alex陈迎,“2022年度杰出广告人”、“2022年中国首席营销官50强”,创立内容+流量双核整合营销方法论,新营销实战领军代表人物,出版了《抖音营销实战指南》、《种草营销实战指南》和《直播营销实战指南》三大营销著作,被称为「营销三板斧」成为行业畅销书。


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———— END ————

阿海德双核整合营销

为生意而创意

一家敢保ROI的传播公司

悦普集团旗下新型整合营销机构

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相关信息

全案服务

阿海德 Ahead

所属行业

商超、贸易

形式类别

短视频

所在地区

中国大陆

时间

2024-06-05

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注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

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