热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

这是品牌和Agency反应最快的一次

源泉 2024-05-20
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 8.7 分 / 共18人评分


在广告界,经常有一些泼天的富贵会突然落到品牌头上,淡啤酒品牌Coors light(银色子弹)就在MLB(美国职业棒球大联盟)的比赛上被幸运的子弹击中眉心。


C01_005 00329 COORS LIGHTS OUT(1).jpg


在去年8月的MLB比赛中,超人气明星选手大谷翔平一记超远距离界外全垒打直接将球场的一块电子广告屏打坏。而当时,广告屏上在展示的,正是Coors Light的广告。


在视觉上,形成了一种啤酒罐上出现了一块黑色方块的独特效果。




面对这种突如其来的事件,品牌方仅用了48小时就推出了同款带有黑色方块的限量啤酒罐包装,以此纪念这次由超人气选手带来的精彩运动瞬间。


在大谷翔平所在的洛杉矶天使队回到南加州主场的第一场比赛。限量啤酒在那场比赛上安排了现场售卖。凭借着民众对体育赛事的热情和明星球员的超高人气,该款产品迅速被抢购一空。


凭借0美元的赞助费,银色子弹成功接住了这波泼天的富贵,在比赛期间,其产品销量远超官方合作啤酒品牌。


凭借出色的创意、及时的相应以及傲人的效果,银色子弹的这次营销活动也获得了2024 ONE SHOW广告奖Out of Home类别BEST OF DISCIPLINE PENCIL奖。


*文章图片内容来源网络,如有侵权请联系我们删除~





案例名称:COORS LIGHTS OUT

品牌:Coors Light

代理机构:Rethink

制作公司:Mt Vernon Production Company


获奖信息:

2024 OneShow 最佳户外奖 Best of Out of Home 

2024 D&AD 广告类 Press & Outdoor 黄铅笔


打个分吧
确定
相关信息

产品名称

啤酒

创意代理

Rethink 加拿大

所属行业

快消品

形式类别

平面

所在地区

美国

时间

2024-05-20

本站(PC网站、手机网站、APP等)部分文字和图片来源于网络 如侵犯到您的权益,请及时告知,本站将及时处理或撤换

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接