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用记忆换来的超现实主义腕表 | Lost in Time Collection

电通创意 DENTSU CREATIVE 2024-04-01
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案例评分: 8.0 分 / 共3人评分

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“独一无二的限量版产品”; 

“用珍贵记忆来换取的绝佳灵感”;

“专业设计师无法企及的超现实主义设计”; 

“一个让人泪目的钟表”;

“它的价值超越了时间”…… 


隆重推出——

Lost in Time Collection

迷钟寻爱限量腕表


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这些独特的设计,均来自于上海剪爱公益机构帮扶的阿尔茨海默病患者。他们通过画钟测验CDT,画下了这些表盘。

画钟测试CDT是国际公认临床检测阿尔茨海默病的手段,反应出了患者疾病发展的状况。


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中国是世界上阿尔茨海默病患者最多的国家,人数高达1042.7万。这种疾病的最早征兆之一是认知功能出现偏差,比如难以理解时钟上的指针代表什么,这也让“画钟测试CDT”成为阿尔茨海默病最有效的筛查工具之一。


对于阿尔茨海默病患者及其家人来说,时间尤为珍贵。但是,如何才能让那些未受疾病影响的人体验到这种疾病所带来的困难呢?


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在去年9月21日即2023年“世界阿尔茨海默病日”(World Alzheimer's Day)之际,电通创意携手剪爱公益联合德高申通,举办了一场线下“迷钟寻爱”——《迷失钟表展》(Lost in Time, Found in Love)。我们将阿尔茨海默病患者通过画钟测试所创作的“作品”制作为实物,在地铁站展出。


四十天内,逾2,748,900人(17,867,850人次)在上海徐家汇地铁站见证了这一场奇幻的时间错位。同时,在网络空间,我们看到400多家媒体平台与意见领袖或个人加入我们,一起关注阿尔茨海默病患者的健康与预防。


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如今,经过数月的打磨,我们终于将阿尔茨海默病患者通过画钟测试而“设计”绘制出的时间,打造成真正可以佩戴的限量设计腕表。


这是世界第一款需要付出记忆才能设计的腕表,它呈现出的失序状态,直接映现出“设计师”对于身边时空认知的混乱。


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从现在开始,每有一个患者进行画钟测试,就有一个独特设计的腕表可以制作。


然而,我们希望这样设计的腕表越少越好。 


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从3月31日中午12点开始,至4月5日中午12点,这些限量腕表正通过剪爱公益机构账号进行拍卖。可前往闲鱼搜索“迷钟寻爱”参与拍卖。


我们希望每个人都可以拥有并亲身感受另一种时空,去关注阿尔茨海默病,把这种现存于医院专业而简便的手段,让更多人知道,去帮助更多需要帮助的人。


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我们承诺拍卖所得的全部善款,将和剪爱公益机构一起合作,全部用于阿尔茨海默病的宣传与预防。


关注阿尔茨海默病,别让身边的人,孤独无助地陷入到混乱的时空之中。


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关于画钟测试CDT


画钟测试CDT(Clock Drawing Test)是一种国际公认的简便且能快速检测出阿尔茨海默病的方法。通过徒手画钟这一复杂的行为活动,来检测潜在患者的空间构造能力、记忆、抽象思维、数字、计算、时间和空间定向概念等多种认知功能。而当记忆、执行与视觉空间能力出现偏差时,就会画出常人难以想象的混乱时钟。


在医学还不能根治的情况下,越早地发现和识别阿尔茨海默病,才能越早采取措施,延缓疾病的发展。 


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在此感谢我们的钟表“设计师”,他们来自于上海剪爱公益机构所支持的阿尔茨海默病患者。




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所属行业

互联网

形式类别

装置/陈列

所在地区

中国大陆

时间

2024-04-01

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