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啤酒拟人美少女?还是三得利会玩

源泉 2024-03-15
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梁玟玟 自由撰稿人 关注
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案例评分: 8.0 分 / 共1人评分

日本广告向来喜欢融入可爱的元素 。


三得利旗下RTD起泡酒品牌-196在最近就推出了两部元气满满的美少女广告。



广告的主角往往是在生活中受挫的中年大叔 ,下班路上偶遇由渋谷凪咲扮演的-196 WOMAN(-196女侠),并用-196打破工作窘态的情节。


并且,三得利还特意为 -196女侠制做了相关宣传界面,介绍了这位热血,但又少女感爆棚的女超人。


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其实,早在今年1月,三得利才宣布将品牌名称从“-196°C”改为“-196”,并在2月发布了“-196全球扩张 计划”。


而在2020年5月19日,-196℃ Strong Zero还获得了“Best-selling spirit-based RTDs brand - retail current”(零售最畅销的烈酒基RTD品牌)的吉尼斯纪录,吉尼斯世界纪录官网显示其2019年预计销量达257,987,900升。这也使得三得利始终认为-196系列产品是一款长期畅销产品。


而-196的名称由来则与其制做工艺有关,将新鲜柠檬用-196℃低温急速冷冻后粉碎,再融入起泡酒产品中,成为了该款产品名称的由来。


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影视

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日本

时间

2024-03-15

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