百词斩招聘硬件GTM

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APP内打开
硬件GTM
营销 品牌 市场
20-40k 成都市 3-5年 本科 全职

四川省-成都市-武侯区

武侯区天府软件园c4栋

职位福利

暂无职位亮点

职位描述

【岗位职责】
1、确认百词斩硬件(单词机/扫学机等)的定位及受众,有能力策划全年 GTM 计划,以及分渠道推广计划,并带领团队落地
2、熟悉产品上新的市场打法,有足够的用户洞察能力和竞品分析能力,了解电商场域的种草、拔草、购买的心智在不同平台间的流量闭环
3、对产品 GMV 和利润负责,有能力厘清市场动作与产品营收增量的动作关系,并通过活动营销、联名、新媒体运营等手段提高产品销量、口碑,带动品牌一起生长
4、摸索新的投放、市场渠道和玩法,能在不同种草场域、电商场域找到适合品牌和产品营收增量的策略
5、制定全年整合营销规划,带领产品破圈,创造品牌价值

【任职要求】
1、本科及以上学历,3年及以上年市场/品牌经验,熟悉常见的品牌营销方式(包含但不限于联名、活动策划、线下广告、代言合作等),专精其中的一项或多项
2、具备 GTM、产品销售或推广、电商运营、渠道销售,或产品规划等相关经验优先
3、有较强的内容能力,有小红书或抖音渠道爆款账运营经验(针对中小学生家长人群)优先
4、有教育硬件、语培市场经验者,直接对 GMV 负责者优先


简历请发送至:zhaopin@baicizhan.com,投递时请注明:地区+职位+姓名+来源广告门。

公司描述

成都超有爱科技有限公司成立于2011年,总部位于四川省成都市天府软件园。为了让更多用户爱上学习、终身成长,我们一直致力于追求开发更有趣、更有效的教育产品。经过多年探索,我们已经成长为一家集团化的教育公司。 


 目前,公司打造了「百词斩」、「薄荷阅读」、「芝士派」、「夜曲编程」、「高等数学」、「番茄英语」、「咸蛋口语」等丰富的细分学习领域产品。其中,「百词斩」累计注册用户超过1.4亿,常年在“外语学习类app”中用户活跃度排名第一;「薄荷阅读」等付费类产品则为公司提供了良好的营收。配合经纬中国 A 轮、中国文化产业投资基金 B 轮、红杉资本 C 轮、腾讯 D 轮投资,目前公司正稳定而快速地发展中,吸引了越来越多知名互联网和教育公司的同学加入。 


 在相当长的时间内,我们都高度关注“ 用户增长、用户活跃 ”这两项指标,更努力把用户体验做到极致。期待有更多新同学加入,和超有爱一起探索更多关于教育的可能性。 


 信仰相同理念的你,快来一起 high : )