Old brand new marketing, Shanghai Soap invites you to dance a bathroom exercise

Shanghai Soap, a memory of the old brand. Recently, not only launched a liquid soap series according to consumer opinion, but also released a brainwashing video.

As an old local brand in Shanghai, most people's impression of it may be that the product works well, but there has been little sound in marketing.

In order to cater to young consumer groups, Shanghai Soap launched bathroom music video "rubbing exercise", cheerful and lively rhythm, memorable tunes and lyrics ......It is worth mentioning that the color of the picture reflects the retro chic of old Shanghai.

At the same time, Shanghai Soap actively respond to the national fitness initiative, using its own brand effect, the gym moved into the bathroom,exercise and bathing all in one. 

The "rubbing exercise" is positioned as a bathroom exercise, calling for more people to follow the "rubbing exercise" dance, hoping that we can dance and then take a comfortable bath, a comprehensive relaxation of body and mind.