How Many 'Brands' Had Zootopia Placed in the Film?
Fred Feng
Zootopia by Disney has just been on show both in China and USA, and it’s got 9.4, a very high score on Douban Movie, which is a website providing all kinds of information on films to users. You should know that Kunfu Panda 3 had just got 8.0.
It would be a surprise for there’s no pre-movie advertising when I watched the film last night, which means maybe the marketer knew nothing about it. But the director tried another ad placement in the film, aiming to create a real world for the animals. You could find many mainstream brands if you have sharp eyes.
iCarrot vs iPhone: iCarrot is customized for bunnies?
iPaw vs iPad
Both these products were designed by Mr. Steve Paws.
Zootopia Times vs The New York Times
Snarlbucks vs Starbucks
DNKY vs DKNY: 'DNKY' sounds like 'Donkey', so there's the spokesperson
Preyda vs Prada: 'Prey' means 'an animal that is hunted or killed by another animal for food' according to Merriam-Webster Dictionary
Bearburry vs Burberry: Obviously the spokesperson should be a bear
Lululemmings vs Lululemon: so there appeared four lemmings on the poster.
BTW, The word 'lemming' sounds similar to Lehman, so all the lemmings in the movies served in a investment bank.
Just Zoo It vs Just Do It
Targoat vs Target
Google vs Zoogle
Lucky Chomps vs Lucky Charms
Trader Doe vs Trader Joe’s
Although the brands and ads above were all imaginary, Uber really released a TV commercial with the elements of Zootopia.
