The Discipline Packaging in the iF DESIGN AWARD 2016
On 26 February 2016, the iF DESIGN AWARD 2016 winners were celebrated during a glamorous awards ceremony, the iF design award night, at the BMW Welt in Munich. The 75 iF gold award winners from all over the world were personally congratulated by iF CEO Ralph Wiegmann for their outstanding designs. More than 2,000 guests from design, culture and the media participated in celebrating a night of excellent design in a splendid ambiance.
A total of almost 5,300 entries from about 2,500 participants from more than 50 countries were submitted to the iF DESIGN AWARD 2016, accounting for a rise of more than 500 entries compared to the preceding year. In the Packaging discipline of the iF DESIGN AWARD 2016, an international expert jury selected the best entries from a total of 300. About 28% of the entries were recognized with the coveted iF label for their excellent design quality. Five entries received the iF gold award for outstanding achievements in design.
This year, the jury for the Packaging discipline saw a universal rise in quality standards. “What we are looking for is groundbreaking product communication. This challenge has been brilliantly mastered by each of the winners in the Packaging discipline”, says the jury statement. From more than 300 entries, winners were selected on the basis of strict assessment criteria, and not only displayed originality, sustainability and a high degree of innovation, but also stood out by virtue of their extraordinarily intelligent and beautiful design.
The jury based their decisions on the criteria of aesthetics, practicability, execution, innovation, usability/ergonomics, brand fit, safety, environmental impact, target group fit and efficiency in production and logistics.
The 8 categories in the Packaging discipline:
2.01 Beverages
Mazelprost / Humous beer
This year Israel and Germany are celebrating the 50th anniversary of their diplomatic relations. What began with a cautious approach to one another has since developed into a true friendship, one where good friends not only share their experiences but also get to know each other. Inspired by this ideal Mazelprost, the world's first humous beer, has been created and is the official drink of the German-Israeli friendship, yet this honor has been interpreted in a humorous and down to earth way. Its transparent label, seal and color scheme reflect current trends within the craft beer segment to give Mazelprost an optimistic and modern image.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Europe
TARGET GROUPS: Consumer / User
Client / Manufacturer: Embassy of Israel
Design Agency: Peter Schmidt Group
Design Agency: BBDO Berlin, BBDO Tel Aviv
2.02 Food
C by B / Packaging
Packaging for Brigaderia's chocolate range, a Brazilian confectionary store specialized in Brigadeiro sweets. Each pack was composed through the mix of black and white vintage style engravings combined with simple, yet bold, colored illustrations. A visual play of images which at first might seem dissonant, but which visual contrasts come together in ludic and synesthetic visual narratives.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: South America
TARGET GROUPS: Consumer / User
Client / Manufacturer: Brigaderia
Design Agency: Casa Rex
LINE Café F&B / Food and beverage packaging
In February 2015, a LINE Café which incorporates the mobile messenger characters was opened. All packages are designed to emphasize the loveliness of the characters as well as unity so that all of the products reflect a strong brand identity. In addition, the F&B packaging of LINE FRIENDS is designed to go a step further; creating packaging which customers actually want to keep. Combining visual pleasure with the pleasure of eating, LINE FRIENDS F&B products popularity is rapidly increasing, and the LINE Café is now a popular spot for kidults and tourists
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Asia
TARGET GROUPS: Consumer / User
Client / Manufacturer: LINE FRIENDS Corporation
Design Agency: LINE FRIENDS Corporation
2.05 Household
Air Wick Life Scents / Room spray
Air Wick Life Scents aerosol is ergonomically designed, providing ease, style and a premium in-use experience. User-tested at every stage, its superior ergonomic solution is clearly visible. The spray can is comfortable to use with one hand and can subtly release a little bit of scent at a time. Apart from its functional benefit, the packaging design communicates its innovation through great visual design. It shows its intuitive use and achieves a stand-out-effect on the shelf. Its colored drip down handle tells a whole new story compared to competitors’ products.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: 13 - 24 months
TARGET REGIONS: Africa, Asia, Australia/Oceania, Europe, North America, South America
TARGET GROUPS: Consumer / User
Client / Manufacturer: Reckitt Benckiser Deutschland
Design Agency: VanBerlo
Design Agency: Brand Union
2.06 Consumer Products:
oorrddiinnaarryy / Underwear package
“oorrddiinnaarryy” is underwear brand for guys, for their ordinary days. We thought that underwear is the most basic fashion item and it has to have very basic design with humor. Even if one size fits everyone, the package has simple drawings of male with various body shapes wearing underwear. Customer can see them on the package and choose the right size for him without checking the size. It has the cutout of the underwear shape, which shows colors and texture of the underwear. Inside, the package includes the paper holder with the product information. The package design is also very straightforward and communicates with customers in a simple way.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Asia, Australia/Oceania, Europe, North America
TARGET GROUPS: Consumer / User
Client / Manufacturer: 617.
Design Agency: 617.
