The Discipline Communication in the iF DESIGN AWARD 2016
On 26 February 2016, the iF DESIGN AWARD 2016 winners were celebrated during a glamorous awards ceremony, the iF design award night, at the BMW Welt in Munich. The 75 iF gold award winners from all over the world were personally congratulated by iF CEO Ralph Wiegmann for their outstanding designs. More than 2,000 guests from design, culture and the media participated in celebrating a night of excellent design in a splendid ambiance.
A total of almost 5,300 entries from about 2,500 participants from more than 50 countries were submitted to the iF DESIGN AWARD 2016, an increase of over 500 entries compared to the preceding year. More than 800 extremely multi-faceted entries were submitted in the Communication discipline alone. The international expert panel recognized about 27% of the entries with an award for outstanding achievements in communication design. Ten entries received the renowned iF gold award for their extraordinarily good design.
“This year, we were not only surprised, but also very impressed, by the diversity of entries. From technically highly sophisticated entries for the medical field to extremely lovingly executed and perfect cinematic art, to dynamic and perfectly elaborated brand identities: the decision in this discipline was unbelievably difficult. All winning entries are defined by perfect usability, consistent implementation and an enormous depth of detail – this is outstanding communication design!”, says the enthusiastic jury statement.
The jury based their decisions on the criteria of esthetics, practicability, execution, innovation, usability/ergonomics, brand fit, environmental impact and target group fit.
The categories in the Communication discipline:
3.01 Websites
Canyon / Website
One of the most exciting brands in bike sports is first and foremost distributed via its own website. Whether bike world champions, bike subcultures or Pro Tour teams: Canyon is widely trusted by professionals and aficionados and is simultaneously able to collect test victories and design awards. To grant a fully responsive design, reduction and structure are demanded. Now the website provides a lean, visceral and dynamic appeal. Especially the new established “worlds” navigation in the product segment entails a clear and direct path to all bike types and aficionado‘s interests.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Asia, Europe
TARGET GROUPS: Consumer / User
Client / Manufacturer: Canyon Bicycles
Design Agency: wysiwyg* software design
3.02 Apps / Software
Lumify / Ultra mobile ultrasound and app
“Is there internal bleeding?” ER physicians can now get this question answered quickly on their smartphone with Lumify, the world’s first app-based ultrasound solution. Fast, mobile, easy to use and available at low cost, the Lumify enables fast diagnostic assessments, allowing professionals to connect to patient information, plus share images, video and notes with colleagues. With supporting hardware, an intuitive app interface plus a subscription-based online ecosystem, the Lumify will revolutionize the way ultrasound is used: just download the app, plug in the transducer and start scanning!
TARGET GROUPS: Other target groups: Hospital
Client / Manufacturer: Royal Philips
Design Agency: Royal Philips
iCHEF / Restaurant POS system
iCHEF is an iPad-based point-of-sale system and designed for serving staffs and owners of small restaurants. With an iPad on hands, serving staffs can control every process from ordering to checks making. Providing comprehensive functions with easier controlling interface, iCHEF makes serving process in restaurants smoother. To help owners improving the sales performance, iCHEF provides the sales analysis exclusive for catering industry. Allowing operation under device breakage and non-internet circumstance, iCHEF stabilize the serving process continuously.
DATE OF LAUNCH: 2013
DEVELOPMENT TIME: 25 - 36 months
TARGET REGIONS: Asia
TARGET GROUPS: Trade / Industry
3.03 Film / Video
McDonald's – Popov / TV and cinema ad
McDonald’s is turning 60. And we’re celebrating with a very special commercial. Oleg Popov, probably the world’s most famous clown, congratulates the world’s second most famous clown, Ronald McDonald. The film captures the sentiment McDonald’s always has and always will be committed to – staying young at heart, whatever your age.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Europe
TARGET GROUPS: Consumer / User
Client / Manufacturer: McDonald's Deutschland Inc.
Design Agency: Leo Burnett GmbH
Design Agency: Thjnk AG
3.04 Corporate Identity
Brot am Haken / Corporate Design
The idea behind the "Brot am Haken" (bread on the hook) campaign is to buy two items in a food store but to take home only one of them and to place the second on a symbolic hook as a "voucher." This second item may be picked up free of charge by a person in need. The idea to share with others in a simple, direct and respectful way was the starting point for the foundation of the "Brot am Haken" association. Sherpa designed the corporate identity accompanied by communication instruments and a basic set of materials to explain the idea and attract attention.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Europe
TARGET GROUPS: Consumer / User, Trade / Industry
Client / Manufacturer: Brot am Haken e. V.
Design Agency: Sherpa Design GbR
3.05 Brand Identity
BEAT / Music streaming service
As the music streaming market becomes more competitive, BEAT renewed brand experience design to define the new brand identity that is focused on the core function "random radio channel" and make its own differentiated image. BEAT that helps users to enjoy random music everyday can express brand core values with "heart" and "play" brand motif and give a consistent brand experience to users on brand communication. And we designed the brand logo flexibly with a "heart" motif and various genres, artists and channels. Consisting of these elements applied on app, website, SNS and AD with consistency, BEAT provides unique experience to users.
DATE OF LAUNCH: 2014
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Asia
TARGET GROUPS: Consumer / User
Client / Manufacturer: THE BEATPACKING Company
Design Agency: PlusX
Design Agency: THE BEATPACKING Company
3.08 Annual Reports
Extraordinary Ideas - Realized / Annual Report
"Extraordinary Ideas-Realized" by James Turrell. Zumtobel Group Annual Report 2014 / 2015. The report features important installations by the artist from the various periods of his oeuvre. An extensive photographic documentation of Turrell’s installations is accompanied by essays and dialogs with experts from the fields of astronomy, physics, art history and medicine. As well as evidencing the diversity and depth of James Turrell’s work, the Zumtobel Group Annual Report is the first to feature images of his Skyspaces in Japan and Tasmania and includes previously unpublished material on his earlier works.
DATE OF LAUNCH: 2015
DEVELOPMENT TIME: up to 12 months
TARGET REGIONS: Asia, Australia/Oceania, Europe, North America, South America
TARGET GROUPS: Consumer / User, Other target groups:: Künstler, Architekten, Grafiker
Client / Manufacturer: Zumtobel Lighting
Design Agency: James Turrell Studio, Green Dragon Office
3.09 Typography / Signage
Sindelar / Type family
Sindelar is a capable, contemporary text face addressing today’s news design requirements. Its large x-height, low contrast and robust serifs grant a high legibility in small sizes. The balanced, well chosen proportions make the typeface economic (i.e. space saving) without giving it a too narrow appearance. These characteristics make it the ideal choice for extensive text setting in newspapers and magazines – on paper and on screen. Sindelar comes in 18 styles – nine weights in Roman and Italic each. Each font is equipped with a huge character set of about 980 glyphs and various OpenType features.
DATE OF LAUNCH： 2014
DEVELOPMENT TIME: other period: 5 Jahre
TARGET REGIONS: Australia/Oceania, Europe, North America, South America
TARGET GROUPS: Consumer / User, Trade / Industry
Client / Manufacturer: Willerstorfer Font Foundry
Design Agency: Willerstorfer Font Foundry
