Alibaba Beefing up on International Brands over the Next Year
观察
2020-04-23
Japan is good at producing funny ads with weird story. The ad we introduce this time is a typical one of that.
Sticking Together No Matter What is an ad of Tsuruya Co. who promotes its roof tiles. There are many kinds of metaphors about the burtal conditions like typhoons, earthquakes and fires and so on, but no matter what, the men in the ad would keep sticking together to resist the harsh circumstances so as to show durability of the tiles. It might be a bit familiar with the award-winning campaign Survival Billboard by Xbox. Well, Sticking together also won silver Lion from Cannes and this one came more oddly with exaggerated screaming and yelling from actors. Yeah, it’s more of a test to the craft for the actors.