CoverGirl Has Its First CoverBoy, Makeup For Man Is Coming?
James Charles just caught the attention of the internet for the second time by becoming the first male spokesmodel for CoverGirl. This 17-year-old boy from Bethlehem, New York is a famous beauty blogger who has over 6 million followers on his Instagram.
He is a frequent poster of cosmetic masterpieces. He is the first ever male face for CoverGirl .
James also posted a video announcement with comments," This made me so happy I’m actually crying tears, I’m so proud of you.” and fans and friends taking to Twitter to share the news.
James Announced As New Model for CoverGirl
James will take part in a campaign to promote the brand’s new mascara “So Lashy.”
The market for men’s cosmetics may not be significant right now, but it’s definitely expanding. England’s Mirror tabloid reports that the company Men’s Makeup UK will pulling in around $915,000 in revenue this year. That’s not bad for a small internet outlet. CoverGirl is trying to explore the potential lucrative male makeup market via appointing James as new model.
Cosmetic Video By James Charles
It makes sense that CoverGirl would like to cash in on this market, especially given that they’re already one of the most well-known makeup brands. But in order to market to men who might still feel a bit insecure or embarrassed about using makeup, the company will likely have to go beyond using men in ads and consider packaging products specifically for their new demographic.
