Wrigley's Extra Has Launched A New Campaign-"Smile Back" with the Young Celebrity Guo Jingming for China's Market

Extra-the famous gum chewing brand from Wrigley had always built an impression on eternal warm stories between young people since its classical ad slogan-"Hey, it's your Extra!" was remembered. But recently Extra has launched a new campaign-"Smile Back" with three TVCs released, it seems that Extra is trying on a new style that has nothing to do with the little warmth any more. The brand has been redefined with a new orientation on smiling back to others and just be yourself. When Extra is not just a matter of oral health care but a state of confidence from your smile, will you work for you?

Guo Jingming "Smile Back"

Su Bingtian"Smile Back"

Wedding Girl "Smile Back"
 

The Ad TVCs are three separate stories with Olympic Champion Su Bingtian, young wirter&director Guojingming and a wedding girl who are cornered with the query pressure from others, and finally they get confidence with big smile.