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阿迪达斯换广告语,20年经典被舍弃

源泉 2024-02-29
关注推荐 取消
梁玟玟 自由撰稿人 关注
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今日,国际知名运动体育品牌阿迪达斯发布动态,舍弃了已经沿用20年的经典广告语“Impossible is Nothing”(没有不可能),替换为新的广告语"You Got This“(喜欢不为什么)。


随着新广告标语的推出,阿迪达斯在各个国家放出了诸多物料来体现其品牌理念。


相关海报:

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美国版:


中国版:


韩国版:


日版海报:


在此次的广告语更换物料中,阿迪达斯邀请了多位业余和专业运动员作为主角,讲述了压力是如何影响他们享受运动的乐趣。


而阿迪达斯认为,运动其实来自于人类本身身体的一种渴望,不该被比赛成绩、输赢所限制。


选择运动的人更多是源于一种来自内心的渴望。


由此推出全新的广告语:You Got This(喜欢不为什么)


但也有部分用户表示,此次新广告语的推出翻译并不出彩。“喜欢不为什么”放在中文语境中读起来并不符合一般人的语言习惯。


这次阿迪达斯的广告语更换,你更喜欢新的还是旧的?


欢迎在评论区留下你的看法~~

关联公司: 暂无
标签: 阿迪达斯 adidas 广告语
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