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2024中国新茶饮供应链白皮书

广告门会员 2024-05-29
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新茶饮,这个曾经被视为年轻人小众爱好的饮品,如今已跃升为全民化的日常消费品。2023年,中国新茶饮市场规模突破千亿大关,每秒就有4.5杯饮品售出。新茶饮行业告别了野蛮生长,迈向了精细化运营的成熟期。品牌们不再单纯追求扩张速度,而是更加注重性价比、健康理念和创新体验,力求在消费者心中留下深刻的品牌印记。


健康意识的觉醒让轻乳茶成为新宠。轻乳茶以其清新口感、低糖低脂的特点,满足了现代人对健康与美味的双重追求。品牌们纷纷推出低糖、0乳糖、天然健康糖等新产品,甚至引入功能性成分,如维生素、胶原蛋白,让喝奶茶也能成为一种健康的生活方式。新茶饮品牌在供应链端的努力,如建立专属果园、快速加工配送,确保了全年都能享用到最新鲜、应季的水果茶饮。东南亚、东亚、欧美,乃至中东地区,都能见到新茶饮的身影。这不仅是产品的输出,更是中国茶文化的海外传播。


数字化和智能化是新茶饮供应链的关键词。从前端的订单处理到后端的供应链管理,科技的应用让每一杯茶饮的诞生更加高效、透明。消费者通过手机就能享受到个性化的点单体验,而品牌则通过数据分析优化库存、预测需求,实现快速响应市场变化。供应链的军备竞赛促使企业不断提升技术壁垒,从原材料采购到产品配送,每一个环节都在追求极致的优化。


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标签: 2024 新茶饮 行业趋势洞察 数据报告
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