热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

2024创意趋势报告

广告门会员 2024-02-29
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10

报告显示,在这个快节奏、信息爆炸的时代,人们渴望找到一个源泉,从中获取快乐和松弛感。愉悦感、松弛感与娱乐性成为了有力的武器,帮助我们对抗这个不确定的世界。超现实感的玩乐时刻成为了最好的回应。


人们也开始通过自我疗愈来对抗焦虑,从沉浸式沐浴到慢生活以及精神离职的兴起,一场抵制喧嚣文化的反思与反抗悄然进行;在互联网时代,以梗为形式的现代叙事已成为一种强有力的创作工具,尤其是在讲述环境或社会变革议题方面所能生成的力量。人们倾向于创意行动主义,包括造梗行动主义和品牌行动主义,透过新的视觉叙事方式来引发社会进步。


人们对本地和本土事物的强烈参与度,以及对本土风情的探索欲望也越来越强烈。舒适网络这一概念正取代泛社交平台,成为更加亲密与安全的在线对话空间。而人们对于小众内容以及身边故事的探索渴望,也激发着营销从业人员在数字社群互动策略方面逐新趋异。


人工智能让人类又喜又惊,科技变得更加人性化亦更加非凡,也为创造性实验释放了无限潜力,并塑造了连结实体世界与虚拟世界的新体验。随着 ChatGPT 成为史上增长最快的应用,我们看到了天马行空的想象力,也看到了致力于提升客户体验而打造的更实用更可扩展推广的实例。


数据来源:电通

完整版报告,请下载PDF后查看


关联公司: 暂无
标签: 2024 创意趋势 电通 数据报告
这文章很赞

本站(PC网站、手机网站、APP等)部分文字和图片来源于网络 如侵犯到您的权益,请及时告知,本站将及时处理或撤换

相关推荐