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2025中国用户关键词:找到用户增长的指南针

广告门会员 2025-03-12
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梁玟玟 自由撰稿人 关注
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在数字化时代,用户已经不只是消费者,更是价值的共创者。换句话说,用户不再是商家眼里的“钱包”,而是和商家一起创造价值的伙伴。用户不仅是交易的终点,更是价值的起点、增长的支点。


用户词典背后是亿万用户的真实心声和行动缩影。读懂这些词,就能读懂这个时代最鲜活的用户画像,也许能掌握未来十年增长的底层逻辑。


“反向消费”这个词,听起来是不是有点反常?其实,它反映的是用户消费观念的巨大转变。过去,大家买东西总是追求“高大上”,但现在,越来越多的人开始注重性价比。比如,一些年轻人宁愿选择性价比高的国货,也不愿意花高价买进口品牌。这种“反向消费”,不仅省下了钱,还支持了国货,一举两得!


“穷鬼套餐”听起来是不是有点扎心?但别误会,这其实是一种超聪明的消费方式。现在的年轻人,虽然钱包可能没那么鼓,但消费智慧却很高。他们会选择性价比最高的组合,比如在餐厅点最实惠的套餐,或者在网上找最划算的组合装。这种消费方式,既满足了味蕾,又不伤钱包,简直不要太聪明!


“硬控”这个词,简直就是消费界的“刹车器”。过去,大家买东西总是冲动消费,看到打折就忍不住下手。但现在,越来越多的人开始给自己设限,严格控制消费。比如,有人会给自己设定每月的消费预算,或者用记账软件记录每一笔开支。这种“硬控”消费,不仅让财务更健康,也让消费更有计划。


“松弛感”这个词,简直就是现代生活的一股清流。过去,大家总是忙忙碌碌,生活节奏快得像打仗一样。但现在,越来越多的人开始追求“松弛感”,希望在忙碌中找到一丝宁静。很多人会在周末去郊外露营、徒步,或者在家里泡一杯茶,静静地读一本书。这种“松弛感”,不仅让身体放松,也让心灵得到了滋养。


“City Walk”这个词,听起来是不是很文艺?它其实就是一种在城市中漫步的活动。现在,越来越多的人开始厌倦千篇一律的旅游方式,更愿意在城市中慢慢行走,发现那些被忽略的美好。这种“City Walk”,不仅是一种旅行方式,更是一种生活态度。


“朋克养生”这个词,简直就是年轻人的真实写照。现在的年轻人,虽然熬夜是家常便饭,但养生的意识却很强。他们会一边熬夜刷剧,一边泡枸杞;一边点外卖,一边吃维生素。这种“朋克养生”,虽然听起来有点矛盾,但其实反映了年轻人对健康的重视。


更多“以旧换新”、“新中式”、“银发力量”等用户关键词,请下载PDF后查看:








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标签: 2025年 用户增长 用户研究 消费者趋势 数据报告
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