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WPP公布2024年财报,业绩预估下降,股价下滑18%

源泉 2025-02-28
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梁玟玟 自由撰稿人 关注
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2月27号,WPP传播集团公布了集团2024年的年度财报:


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由于 2024 年业绩令人失望且今年前景疲弱,WPP 股价在周四 (2 月 27 日) 早盘交易期间下跌 18%。 


关键数据:


143.8 亿美元(113.5 亿英镑) ——2024 年收入减去转嫁成本,同比下降1% 。

2.3% ——第四季度收入减去转嫁成本后的下降。

0 至 2% ——WPP 预测 2025 年有机收入将减少。


这家全球最大广告集团的业绩不及分析师预期,分析师曾预测其 2024 年净收入将下降 0.4%。 

其业绩也落后于竞争对手阳狮集团(Publicis Groupe)和宏盟集团(Omnicom Group) ,前者 2024 年的有机收入同比增长 5.8%, 后者 2024 年的有机收入增长率为 5.2%。 


WPP 首席执行官 Mark Read 表示:“我们预计,未来一年,我们整合的创意机构的业绩将有所改善。与此同时,我们正在通过 GroupM 的新领导层全面努力提高我们的竞争地位,并进一步投资于人工智能、数据和专有媒体。” 


“尽管考虑到整体宏观环境我们仍保持谨慎,但我们对中期目标充满信心,并相信我们对创新、更简单的客户服务和卓越运营的关注将支持我们的增长并为我们的股东带来更大的价值。”

关联公司: 暂无
标签: WPP 财报 财务报告 年报
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