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美的获得“2024金瞳奖最具长效经营价值品牌”单项奖

广告门 2024-09-25
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在激烈竞争的市场环境下,品牌经营就如同参加一场漫长的马拉松比赛,这场比赛没有谁输谁赢,只有谁能在行业中走得更远。来自于阿里妈妈x2024金瞳奖「全域科学经营赛道」的美的案例除了荣获最具直播经营力金奖外,更是斩获2024年金瞳奖“最具长效经营价值品牌”,在今年用亮眼的数据向人们展示了其蕴藏在其品牌力之下的无限潜力。

 

美的的CP直播营销从24年年货节开始,直播深入整合了平台内多类目品牌直播间资源,让各个品牌直播间相互挂链接直播带货,实现跨品类合作品牌约20个。通过CP直播营销,1-5约美的直播间纯增量破2000万,美的为CP品牌带来GMV纯增量破1000万,更引领了家电行业多品牌进行跨类目CP直播营销的浪潮,带动平台GMV增量达数千万。

 

在线上行业竞争白热化的今天,公众的注意力集中的时间也开始变得越来越短,品牌营销在这样的媒介压力之下,也面临着拓宽新客获取渠道,提升新客转化效率,拉升新客购买客单价三大挑战。

 

而品牌的长效经营,重点在于将品牌营销的阵线拉长,将原本较重的品牌营销做轻,用更小的营销颗粒度为品牌经营提供一个有效的释放出口与用户入口。通过美的CP直播间,我们也看到了品牌贯彻长效经营的另一种可能。

 

长效经营的最大对手往往不是竞品,而是自己与时间,考验的是品牌是否相信自己,是否相信品牌的力量,我们也愿意期待美的能在长效经营中实现更加深层的自我实现。

 

再次恭喜美的获得“2024金瞳奖最具长效经营价值品牌”单项奖。


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标签: 2024金瞳奖 最具长效经营价值品牌 美的
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