热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

全速案例丨酷可椰新品包装设计

全速数字设计 2025-05-19
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 0.0 分 / 共0人评分

01  项目背景

酷可椰自创立以来便深耕椰子产业,致力于打造一个以椰子为核心的全产业链品牌,其目标是做离椰子最近的人,成为最懂椰子的品牌。此次全速助力酷可椰进行一系列新品包装设计,旨在提升品牌形象,为市场带来更具吸引力的产品体验。


背景.png



02  市场洞察

目前,消费者对于商品包装的需求越来越多样化。他们不仅注重包装的实用性和美观性,还追求包装的环保性和个性化。因此全速设计师在设计中需要充分考虑消费者的需求,打造既符合市场趋势又独具魅力的产品包装。

市场洞察1.png


03  视觉系统建立

VI视觉系统的建立对产品包装设计至关重要,不仅能显著提升包装的辨识度与统一性,增强市场竞争力,同时还能促进品牌忠诚度和认可度的提升,为产品塑造独特且稳定的品牌形象。由此,全速设计师对酷可椰品牌的VI视觉系统进行建立。


/ 规范字体&色号

视觉系统.png


天然粉.png


/ 辅助图形

辅助图形.png



04  系列包装设计


/ 粉椰水&鲜萃系列

包装主色调定为甜美的天然粉,浪漫氛围与椰子水清甜口感完美融合,高辨识度粉色瞬间捕获用户眼球。视觉中心聚焦于椰子状,巧妙呈现其沉浸于清澈椰子水中的姿态,尽显产品独特魅力与高品质感。


粉椰水.png

资源-2@2x.png

粉椰1.png



/ 易开椰

易开椰的包装设计将椰子与喷溅出的椰子水作为核心元素贯穿始终,营造出一种生动而富有活力的视觉体验。淡淡的椰树底纹打造品质感,清新绿则承袭VI视觉系统,增强了产品的自然感。


易开椰.png

易开椰1.png


/ 椰子基植物酸奶

整体色调依旧以清新绿为主色调,奶白为辅,整体画面自然简约,没有过多的繁复装饰,亦是传达出品牌自然健康的生活理念。


酸奶.png


/ 冻干小泰椰

主视觉元素巧妙地融合了实物椰子的立体形态与扁平化的椰形图案。这种设计手法不仅层次分明,而且醒目、不失和谐,直观传达了产品的纯净与天然本质。


冻干.png



05  结果与影响

此次全速携手酷可椰进行系列包装设计,助力品牌提升影响力。粉红椰子水与易开椰系列产品自推出后,受到市场热烈欢迎,销量持续增长。酷可椰的全产业链模式为椰子饮品行业树立了新的标杆,推动了行业的整体进步与发展。


打个分吧
确定
相关信息

第三方(制作等)

全速数字设计

所属行业

快消品

形式类别

包装

所在地区

中国大陆

时间

2025-05-19
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接