热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

宝矿力水特广告不好看了 , 是因为我们老了吗?

永刚 2025-04-16
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 8.7 分 / 共3人评分

捧红无数美少女的宝矿力水特,发布了10年来首次由男孩担任主角的广告。

「君はきっと、誰かの太陽」

(你一定是某人的太阳)



广告由两位热爱街舞的00后男高”主演——16岁的勇太和15岁的原口武藏。当勇太沉浸在自己的世界尽情舞蹈时,总在武藏在他身边默默观察学习。两人是对手,也是朋友。影片最后,两个男孩一起舞蹈,肆意挥洒汗水,甚至开始影响其他朋友时,宝矿力水特关于“汗水”的广告语也如约而至:


或许你不曾察觉,
你的汗水正被人默默注视。
正如你曾凝望他人的汗水,
从中汲取前行的力量。

汗水不会白白流淌,
汗水并非只属于自己。
你一定是某人的太阳。


现实中,勇太和武藏是从小一起跳舞的好朋友


影片发布后,在宝矿力水特官方帐号的评论区,大家反而开始怀念起二三十年前的广告,还有人提到“宝矿力水特这几年的广告都没留下什么印象”。首次出现的“双男主”搭配,似乎并没有帮助品牌为观众带来多少新意。



但与此同时,也有另一种声音开始出现:



“如果这则广告能吸引年轻人,那么就达到了它的目的,那些怀念‘老’广告的人,并不是宝矿力水特的目标群体”。



讨论题:

宝矿力水特的广告,你还看吗?

打个分吧
确定
相关信息

所属行业

快消品

形式类别

影视

所在地区

日本

时间

2025-04-16

本站(PC网站、手机网站、APP等)部分文字和图片来源于网络 如侵犯到您的权益,请及时告知,本站将及时处理或撤换

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接