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这可能是肯德基最炸裂的广告了

源泉 2025-04-01
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梁玟玟 自由撰稿人 关注
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案例评分: 7.0 分 / 共2人评分

这可能真的是KFC有史以来最炸裂的广告了。


该广告由HAVAS发起,用于宣传在法国KFC与汉堡王合作推出的新款BFF Burger。


该广告改编自西班牙节目《La Isla de las Tentaciones》,一种幽默的方式描述了三家快餐巨头在此次营销中的关系。



据称,这条片子KFC没花一分钱。


但Havas Paris 发起的社交病毒活动,为法国肯德基制造轰动。


Havas Paris 首席商务官 Stéphane Gaubert 表示:“这种创意劫持完美地体现了两个传统竞争品牌之间前所未有的合作精神。通过利用强大的文化时刻并将其与两个品牌的 DNA 融合在一起,我们创造了一场引起广泛受众共鸣的真实活动。”

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欧洲

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2025-04-01

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