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海底捞31周年:有你,真好

新脑子 2025-03-21
关注推荐 取消
梁玟玟 自由撰稿人 关注
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案例评分: 8.0 分 / 共7人评分

一支充满感动与快乐的片子——

 

《有你,真好》

31年很长,也很短

想对老朋友和新朋友们说一句:有你,真好

 

一个人也有陪伴和去处,真好

家乡味多远都扯不断,真好

七上八下的小心思终于看清,真好

离职也要有一场庆祝仪式,真好

又长大了一岁

却还是个爱新鲜的小公主,真好

就算跑调,也要给青春收尾

把星光聚成银河,真好

虽然过了童年保质期,却还拥有童年体验卡,真好

有被快乐住

也有快乐别人的你,真好

 

有一起欢笑、一起打闹

一起成长、一起担当的你,真好

有短暂做回大、小、老孩儿的你,真好

 

希望不止在这里

在走神发呆、在跑着向前

在每一条路、每一个年的你

都有快乐的本事

 

时光沉淀出的好滋味

也让我们越来越对味

海底捞31周年

有你的快乐,真好

 

是品牌庆生,也是对用户表白

海底捞作为国民火锅领导者,3月20号是品牌第31周年。今年,海底捞想把“品牌庆生”升级为“品牌回馈”,回望31年来为用户做了什么,通过一次感性表达,来放大海底捞品牌庆生的快乐感知,深度绑定生日场景,让用户记住“一吃海底捞,马上没烦恼”的心智。

我们在网上搜集用户在海底捞过生日的场面:不要太精彩

5a4b4975518314b130ff6f41bbfc155.png

有在海底捞过每一年生日的,有庆祝离职的,有表白求婚的,有唱分手快乐的,有开演唱会蹦迪的,有欢聚毕业的…一幕幕用户发生在海底捞的故事呈现眼前时,真的会发自内心的说一句:真好!

 “真好“,既是用户对海底捞周到的服务肯定,也是用户在海底捞获得的快乐肯定。

所以在31周年,我们想去做一次温暖表达,一次感性沟通,用直接真诚的口吻,说出品牌最想对用户讲的真心话:「有你,真好」

 对于用户来说,最动人的话,莫过于一句“被需要、被肯定、被鼓励、被看见“,我们打造这支「海底捞与用户31年快乐回忆」的视频,来唤起与用户在一起的回忆共鸣,表达海底捞对用户的一路守护、陪伴、见证…...


 一组海报,每个人都能找到自己的那份快乐

海底捞海报1.jpg

“一个人也能饱饱和抱抱”

海底捞海报3.jpg

“跟着毛肚七上八下同频的,还有我们的心跳”

海底捞海报4.jpg

“因为青春发着光,未来的路也一定闪闪发光”

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“没有烦恼等你说Bye,大把快乐等你Say hi”

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“虽然过了童年保质期,却还拥有童年体验卡”

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“没有好的收到,只有快乐来报道”

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“涂上美美指甲这一刻,少女心就回来了”

海底捞海报5.jpg

“一见面叽叽喳喳,一开门快乐到家”

写在最后:

希望每一个我们

也都在每一条路,每一个年,找到属于自己的快乐!

没事多吃火锅~


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相关信息

创意代理

新脑子

所属行业

快消品

形式类别

整合营销

所在地区

中国大陆

时间

2025-03-21
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

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