热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

天选品牌,超级碗营销,肯德基蹭上了

源泉 2025-02-08
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 8.4 分 / 共5人评分

超级碗流量这波算是让肯德基玩明白了。


众所周知,2025年的超级碗比赛是第59届超级碗,而59在罗马数字里刚好写作LIX,所以很多超级碗的宣发中都能看到LIX的身影。


但凑巧的是LIX与英文lick(舔)的发音相似。


这也让肯德基抓住了机会与代理机构 Courage Inc. 联合创作,利用了这一洞察力:用LIX替换其经典标语“吮指回味 (It's Finger Lickin' Good)”中的lick完成了一波天选营销。


de6fbaf6-ede5-4370-865a-cb02d19bedde.jpg


现在,肯德基在多伦多的各个地方展示的口号是“It's Finger LIX Good”,双方都知道需要好好利用这个千载难逢的机会,这也反映了该品牌希望在即将到来的加拿大大型文化时刻中继续发挥作用。


Courage 创始人兼联合首席创意官乔尔·霍尔特比 (Joel Holtby) 表示:“这一创意反映了肯德基与粉丝建立联系的另一种独特方式,即现实生活与品牌之间的联系是内在而明确的。借用其标志性平台来包含并回顾重大文化时刻,说明了肯德基在重要比赛日决策中能够产生多么直接而有效的影响力。”

 

7048daec-1bfe-4056-ba17-41ea8b7e7b5e.jpg


当然,也许超级碗星期天传统上只与鸡翅有关,但这令人信服地提醒我们,事实上,鸡肉的任何部位经过油炸不仅美味,而且是世界上最大的年度体育赛事之一的完美搭配。

打个分吧
确定
相关信息

所属行业

快消品

形式类别

平面

所在地区

美国

时间

2025-02-08

本站(PC网站、手机网站、APP等)部分文字和图片来源于网络 如侵犯到您的权益,请及时告知,本站将及时处理或撤换

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接