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纽约街头惊现LV超大行李箱

源泉 2024-12-20
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梁玟玟 自由撰稿人 关注
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案例评分: 8.0 分 / 共1人评分

超大街头互动装置见多了,但是像LV这样十几层楼高的行李箱出现在街头还是会给路人们一些震撼。


微信图片_20241220104911.png

原来,这并不是一件简单的街头艺术装置,而是被遮盖起来的LV旗舰店。


路易威登 (Louis Vuitton) 将其旗舰店设在东 57 街和第五大道,其外观模仿了该品牌独特的行李箱,同时在拐角处开设了一个临时门店,与 OMA 合伙人Shohei Shigematsu共同设计的雕塑贯穿中庭。


行李箱外墙由路易威登内部团队设计,完全环绕着纽约旗舰店正在施工的建筑。它看起来像六个不同尺寸的灰色行李箱,按大小依次堆叠。


据该团队介绍,该设计向该品牌的 Trianon Grey 帆布致敬,这是一种可追溯到 19 世纪的浅灰色纺织品。



在旗舰店施工的同时,该品牌已将其零售业务迁至东 57 街 6 号附近的一栋五层建筑,其中四层设有一家巧克力店、男装和女装店,以及该品牌在美国开设的首家咖啡馆。



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美国

时间

2024-12-20

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