热门搜索

{"id":1,"aid":1,"type":1,"title":"\u8fd9\u662f\u6807\u98981","content":"","voteNum":0,"created_at":"2023-11-24 15:18:59","updated_at":"2023-11-28 10:29:34"} {"id":2,"aid":2,"type":2,"title":"\u8fd9\u662f\u6807\u98982","content":"","voteNum":0,"created_at":"2023-11-24 15:19:01","updated_at":"2023-11-28 10:29:35"} {"id":3,"aid":3,"type":1,"title":"\u8fd9\u662f\u6807\u98983","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":4,"aid":4,"type":1,"title":"\u8fd9\u662f\u6807\u98984","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":5,"aid":5,"type":1,"title":"\u8fd9\u662f\u6807\u98985","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:15"} {"id":6,"aid":6,"type":2,"title":"\u8fd9\u662f\u6807\u98986","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":7,"aid":7,"type":2,"title":"\u8fd9\u662f\u6807\u98987","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":8,"aid":8,"type":2,"title":"\u8fd9\u662f\u6807\u98988","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":9,"aid":9,"type":2,"title":"\u8fd9\u662f\u6807\u98989","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":10,"aid":10,"type":2,"title":"\u8fd9\u662f\u6807\u989810","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:19"} {"id":11,"aid":11,"type":3,"title":"\u8fd9\u662f\u6807\u989811","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":12,"aid":12,"type":3,"title":"\u8fd9\u662f\u6807\u989812","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":13,"aid":13,"type":3,"title":"\u8fd9\u662f\u6807\u989813","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:21"} {"id":14,"aid":14,"type":4,"title":"\u8fd9\u662f\u6807\u989814","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":15,"aid":15,"type":4,"title":"\u8fd9\u662f\u6807\u989815","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:24"} {"id":16,"aid":16,"type":5,"title":"\u8fd9\u662f\u6807\u989816","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:26"} {"id":17,"aid":17,"type":6,"title":"\u8fd9\u662f\u6807\u989817","content":"","voteNum":0,"created_at":"2023-11-28 10:33:58","updated_at":"2023-11-28 10:34:28"}
APP内打开

京东超市双十一,JDG无畏带你薅真“杨”毛!

黑羊制作 2024-11-16
关注推荐 取消
梁玟玟 自由撰稿人 关注
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
案例评分: 10 分 / 共1人评分


在现在的营销圈,比起精心拍一个完美无瑕的广告,越来越多的品牌都更倾向于以幕后花絮这种独特的形式来做创意了。


京东这支「无畏京东超市片场小记」就用了这种创意形式,意图以双11广告幕后花絮的噱头,吸引消费者观看。


1.jpg


短片将场景巧妙地设置在双11广告拍摄现场,展开了一系列导演指挥KPL选手无畏拍摄广告的情节。镜头聚焦在无畏拍摄广告过程中的表现,在导演喊 “CUT” 后,他仍然不受控制地继续吃、继续喝、继续玩,形成一种夸张而极具趣味性的效果。


这种设计利用了观众对片场拍摄幕后的好奇心理,通过广告演员 “失控” 的行为,生动展现出产品令人难以抗拒的魅力,并且自然而然地衔接出京东超市的双11广告信息。



这种既轻松又带一点小幽默的创意,在一定程度上帮助了京东超市向消费者传达出有趣好玩的品牌形象,与其他刻板生硬的品牌形成鲜明对比,使其更容易在消费者心中留下深刻印象,进而在消费者的购物决策中占据优势。




6727ba702da4d.png





打个分吧
确定
相关信息

产品名称

京东超市^京东^京东11.11全球热爱季

全案服务

新脑子

所属行业

互联网

形式类别

影视

所在地区

中国大陆

时间

2024-11-16
注:本文系广告门企业用户授权在广告门平台发表,内容仅作为该用户观点,不代表广告门立场和观点。

相关推荐

QQ
QQ空间
新浪微博
有道云笔记
印象笔记
复制链接