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2024戛纳创意节奢侈品与生活方式狮全场大奖:古怪俏皮的时尚单品

Jimmie 2024-06-21
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案例评分: 8.0 分 / 共4人评分

去年,  罗意威Loewe推出了一个有趣的合作项目。

 

Loewe在与吉卜力工作室《哈尔的移动城堡》、瑞士运动鞋品牌On成功合作后,凭借与京都陶瓷工作室Suna Fujita的假日系列合作,结束了2023年的营销活动,并成功赢得2024戛纳创意节奢侈品及生活方式狮全场大奖。

 


A03_022 00165 LOEWE X SUNA FUJITA(1).png


Suna Fujita由藤田翔平和山野千里创立,是一家位于日本的工作室,其梦幻般的陶瓷作品汲取了自然风景的灵感。在一部短纪录片中,工作室的创始人讨论了动物和自然风景如何成为他们作品的基础,以及他们的童年记忆和与儿子、宠物狗的生活。

 

这些灵感来源融合在一起,使他们的陶瓷作品栩栩如生,在茶壶、杯子和盘子上讲述一个个小故事。他们还谈到了他们的陶瓷作品如何在现实世界的混乱中,为拥有者提供一个乌托邦。

 

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Loewe的假日系列汲取了这种充满活力和想象力的源泉,融入了配饰等产品中。来自Suna Fujita世界的一个小男孩、熊猫、水獭和狐猴成为这个Loewe假日系列的一部分,采用了充满活力的色彩搭配。阳光黄和云蓝与深林绿和木棕相得益彰。除了Loewe经典的Hammock和Puzzle包,像卡包这样的皮具小件也点缀上了Suna Fujita动画角色的图案。

 



在假日系列中,合作双方通过戏剧性的立体设计和夸张的体积,突出了男装和女装的夸张轮廓。菱形针织衫采用大胆的色彩组合,Toy高跟鞋和Screen太阳镜装饰有小小的星座图案,营造出璀璨的假日氛围。

 



每购买一件Loewe×Suna Fujita合作系列的产品,Loewe都会把部分收益捐赠给“Save the Children救助儿童会”的教育项目——该项目旨在为世界各地身处人道主义危机中的儿童提供安全和保护的学习环境。


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相关信息

产品名称

LOEWE X SUNA FUJITA假日系列

所属行业

奢侈品

形式类别

其它

所在地区

欧洲

时间

2024-06-21

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