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饿了么和Keep在地铁聊上了

永刚 2024-04-03
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梁玟玟 自由撰稿人 关注
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案例评分: 9.2 分 / 共24人评分

春天到了,想减肥的心又动了。饿了么和Keep一起,在地铁、商场和健身房附近投放了一组广告《劝你不要Keep一套,饿了么一套》,帮助大家“管住嘴,迈开腿”。


这次的广告和“过年不用饿了么”的逻辑类似,主打反心态,抓住大众“吃饱了才能减肥”的安慰式健身法和退堂鼓情绪,轻轻敲击了谁的心灵?




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饿了么

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所在地区

中国大陆

时间

2024-04-03

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