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苹果iPhone 15 Pro最新广告,是一部MV花絮

Jimmie 2023-09-14
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梁玟玟 自由撰稿人 关注
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案例评分: 9.2 分 / 共17人评分

奥利维亚·罗德里戈(Olivia Rodrigo)的最新MV完全使用iPhone 15 Pro拍摄,苹果的创意代理公司迅速发布了拍摄幕后花絮和内容片段,用作该产品的广告。

 


这展示了苹果如何巧妙地将明星合作、创意内容和产品推广相结合,以吸引消费者对他们的新产品产生兴趣。这也强调了在当今数字时代,将创意与技术相结合对于品牌推广的重要性。

 

TBWA/Media Arts Lab在苹果每年的9月活动中,也就是在加利福尼亚库比蒂诺举行的苹果年度活动上,于周二在Instagram和YouTube上发布了iPhone 15 Pro和iPhone 15 Pro Max的广告。

 

格莱美奖获得者奥利维亚·罗德里戈(Olivia Rodrigo)是周二晚上MTV音乐录影带奖(MTV Video Music Awards)上的计划表演嘉宾之一,她正在宣传她的新专辑《GUTS》及其单曲《Get Him Back》。她与苹果合作,以及导演杰克·贝格特(Jack Begert)和摄影总监肖“X”刘(Xiao "X" Liu),制作了与复仇主题歌曲相关的完整MV。这次合作让她能够利用苹果的技术和资源来创造引人注目的音乐视频,从而为她的新音乐提供更多曝光。

 

Media Arts Lab旨在通过让观众一窥视频制作过程来“强调iPhone 15 Pro的电影制作能力”。这种方法可以向潜在买家展示iPhone 15 Pro的视频拍摄功能和质量,从而激发他们对这款新手机的兴趣。

 

与之前的一系列苹果广告一样,这项工作将产品的各种特点融入到一部娱乐作品中。最近在墨西哥拍摄的一项广告致敬了名为Lucha Libre的奇特职业摔跤现象,而另一则广告则通过一则有关狗和假肢的故事,触动了人们的心弦。

 

这种方法已经成为苹果广告的一个常见特征,它通过将产品特点融入有趣和情感丰富的故事中来吸引观众,并向他们展示产品在日常生活中的实际应用。这种广告方法有助于加强产品的吸引力,使人们更容易记住和与产品产生情感联系。

 

在与奥利维亚·罗德里戈(Olivia Rodrigo)的合作中,这些数字广告展示了手机的七个摄像头镜头、4K录制、视觉效果和色彩分级能力。根据苹果公司的说法,这是世界上第一款支持学院色彩编码系统(Academy Color Encoding System)的智能手机,该系统在主要电影制作中使用。

 


这则标题有点冗长的30秒广告,标题为“用iPhone 15 Pro拍摄,Olivia Rodrigo,《Get Him Back!》”,捕捉到了MV的一些情节,包括Rodrigo和她愤怒的克隆体在破坏汽车、毁坏房屋和打破窗户等情节。目前,它正在YouTube上播放。



*文章视频来自

苹果、Olivia Rodrigo Youtube

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相关信息

产品名称

苹果iPhone 15 Pro

所属行业

数码、通讯

形式类别

影视

所在地区

美国

时间

2023-09-14

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